Project Overview:

This project features a commissioned promotional visualizer for 'BREAKUP' by Tiffany Day, exploring playful visual storytelling and connecting artist's identity with audiences across short-form media. The visualizer combines mixed media, collage graphics, bold typography, and flasly imagery to reflect the song's personality while creating engaging promotional content designed for social platforms. Supporting experimental pieces expand on the project's visual language through analog CRT processing and capture. It introduces texture and quality that contrasts with the digital imagery, and further reinforces the project focus on experimentation, personality, and artist branding.

Deliverables:

• Brand Identity

• Logo Development

• Packaging Design

• Branded Merchandise