Project Overview:

'Engineered Addiction' is my undergraduate senior thesis exploring how sugary drinks, specifically soda, have become deeply embedded in consumer culture despite the long-term health consequences. My project investigates how aggressive marketing, branding, and everyday accessibility encourage habitual consumption while masking the physical risks associated with these products. Through the deliverables I aim to present a visual narrative that examines the relationship between consumerism, addiction, and the hidden costs of one of the world's most normalized products.

Thesis Statement:

This thesis critiques how consumer culture conceals harm and invites addiction. Addiction is a byproduct of consumer culture and can ultimately create habits that damage the physical body. I aim to raise awareness specifically through the investigation of consumption through sugary drinks.

Deliverables:

• Editorial Publication

• Motion Poster

• Sticker Series

• 3D, Print, & Motion Design