Purvelle
Purvelle
Purvelle
Project Overview:
Project Overview:
Purvelle is a contemporary fragrance brand embodying understated luxury through elegant compositions, refined materials, and a distinctly minimal visual identity.
Purvelle is a contemporary fragrance brand embodying understated luxury through elegant compositions, refined materials, and a distinctly minimal visual identity.
This project explores building a conceptual world around a perfume, transforming its sensory qualities into a strong and cohesive luxury identity. Through minimal typography, packaging, and refined imagery, the project aims to create a distinct brand experience that is rooted in elegance and quiet tension.
This project explores building a conceptual world around a perfume, transforming its sensory qualities into a strong and cohesive luxury identity. Through minimal typography, packaging, and refined imagery, the project aims to create a distinct brand experience that is rooted in elegance and quiet tension.
Deliverables:
Deliverables:
→ Brand Identity
→ Logo Design
→ Art Direction
→ Brand Identity
→ Logo Design
→ Art Direction
PURVELLE - DOUX STATIQUE (EAU DE PARFUM)
PURVELLE - DOUX STATIQUE (EAU DE PARFUM)
Purvelle Branding & Logo
Purvelle Branding & Logo
The Purvelle logo combines an ornamental oval frame, curved wordmark, and crane and tree motifs into a refined emblem rooted in elegance and nature. Delicate lacing adds a timeless character, while the central imagery reflects Purvelle’s balance between natural beauty, refinement, and contemporary luxury.
The Purvelle logo combines an ornamental oval frame, curved wordmark, and crane and tree motifs into a refined emblem rooted in elegance and nature. Delicate lacing adds a timeless character, while the central imagery reflects Purvelle’s balance between natural beauty, refinement, and contemporary luxury.
PURVELLE - DOUX STATIQUE (EAU DE PARFUM) | Product Webpage
PURVELLE - DOUX STATIQUE (EAU DE PARFUM)
Product Webpage
PURVELLE - DOUX STATIQUE (EAU DE PARFUM) | Product Mockups
PURVELLE - DOUX STATIQUE (EAU DE PARFUM)
Product Mockups
PURVELLE - BRUME CLAIRE (EAU DE PARFUM)
PURVELLE - BRUME CLAIRE (EAU DE PARFUM)
PURVELLE - BRUME CLAIRE (EAU DE PARFUM) | Product Webpage
PURVELLE - BRUME CLAIRE (EAU DE PARFUM)
Product Webpage
PURVELLE - BRUME CLAIRE (EAU DE PARFUM) | Product Mockups
PURVELLE - BRUME CLAIRE (EAU DE PARFUM)
Product Mockups
